EXPERIENCE PREMIUM EASE

PRIMEASE® 
Blended fabrics continue to reign in the apparel industry, and for good reason. By combining just the right amounts of cotton, polyester or rayon, we create high-quality garments that are soft, durable, flexible, and lightweight. With Primease®, you’ll discover your new favorite lifestyle apparel, designed to seamlessly blend comfort and style.
COTTON: Breathable, durable, comfortable. These are the hallmarks of the classic fabric we know and love. Over time, cotton has evolved from a scratchy industry standard to combed and ring-spun yarns that deliver an unexpectedly soft touch. Some Primease® styles incorporate BCI cotton through our GreenTech fabric technology, offering a more sustainable way to enjoy this everyday essential. POLYESTER: Smooth, shiny, resilient. Polyester is a tough yet lightweight fabric that stands up to wash after wash. It saves us hours of ironing or steam cleaning – wrinkles don't stand a chance. While polyester may contribute to pilling, other fibers in the blend help counteract it, keeping the garment looking newer, longer. Select Primease® styles incorporate recycled polyester through our GreenTech fabric technology, offering a forward-thinking option for eco-conscious comfort. RAYON: Soft, excellent drape, radiant. Though not featured in all Primease® blends, rayon adds superior drape and flow to a garment. It’s a breathable fabric with high moisture absorbency, making it ideal for warmer days. Rayon also helps reduce pilling, although it doesn’t combat wrinkles quite like polyester.
With the right balance, Primease®  harvests the best qualities each fabric brings to the table. It’s no surprise our customers continue to seek the elevated comfort that Primease®  delivers.